Work/Business

Below you will find a selection of the most recent entries from bloggers in our Work/Business section.

To view the entries from individual bloggers, click on the links below:

Claire Doole - Claire Doole Communications

Claire is a former BBC correspondent and international spokeswoman who is passionate about helping people communicate with confidence. Since 2006, she has successfully trained hundreds of professionals in the art of presenting and public speaking, talking to the media, managing communications in a crisis, and writing for the web. In addition, she has coached C-level executives and public figures to give powerful TEDx and TED style talks in Europe and the Middle East. A Swiss and UK national, Claire trains and coaches in French and English.
Elizabeth Ballin - Life Coach

As a long time member of the international community in Geneva, Elizabeth Ballin has been coaching adults and students from all parts of the world. She has coached business professionals, musicians/artists, couples, families and adolescents. She is a fully accredited Life Coach by the International Coaching Federation. Elizabeth Ballin, Life Coach
Patrick Hoza - US Tax & Financial Services

Since 1990, Patrick has many years of experience with US individual expatriate taxation under his belt, including High Net Worth Individuals, streamline/voluntary disclosure filings and tax consulting, as well as working with large multinationals like Novartis, BP, Hewlett Packard and General Electric. He has extensive knowledge in serving both US expatriates and resident and non-resident aliens with their US tax-related issues. Patrick Hoza is a Tax Director at US Tax & Financial Services, with extensive experience in all aspects of Individual US tax and Expatriation, including Hight Net Worth Individuals and large multinationals.

Patrick started his career in 1990 in California, with Westpro Ltd., as a Senior Tax Consultant, then spent the middle part of his career working at KPMG and Ernst & Young. During his time with Ernst & Young, he worked and lived in Russia, France and finally Switzerland. He has gained a valuable working knowledge of the respective income tax regulations in all of these countries.

Patrick holds a B.A. in International Relations from the University of Colorado, is a member of the National Association of Enrolled Agents and is a Certified Acceptance Agent.

Melitta Campbell - Business Coach
Business Coach and Mentor with nearly 3 decades of business experience and a passion for helping women confidently build a business they love. She is also the founder of the Swiss Entrepreneurs Club and president of the Swiss Riviera Toastmasters Club in Montreux. Originally from Wales, she now lives in Montreux in a chalet she has renovated with her husband overlooking the Swiss Alps.
Sunita Sehmi - Walk The Talk
Founder of Walk The Talk, Sunita has been training, developing and now coaching Business Communication skills in both companies and educational establishments for over twenty years. She has a passion for helping people to maximise their potential and created Walk The Talk with the sole aim to drive each and every client to perform their best.

Robert Harris- Forth Capital
With over 25 years experience working for some of the major financial institutions in the City of London, Robert is a founding partner of Forth Capital, the leading expat financial advisory company in Switzerland. Regulary quoted in newspaper articles and magazines, he is well placed to advise expats on a variety of financial issues that may arise during their time living in Switzerland.

Debbie Croft - Croft Coaching
As the founder of Croft Coaching, Debbie has a passion for helping people overcome challenges, embrace change and live life to the full; with an ethos of “work hard, play hard”.
Sarah Santacroce, https://humane.marketing/coaching

Areas of Expertise: Conscious Business Coaching, Humane Marketing, LinkedIn

Sarah Santacroce is a Conscious Business Coach for Coaches and service-based solopreneurs, founder of Humane Marketing and author of Marketing Like We’re Human, Selling Like We’re Human, and Business Like We’re Human. Since 2006 in marketing, entrepreneurship, and conscious business coaching, she’s supporting changemakers worldwide through workshops, programs, and her signature Conscious Business Coaching. Trained in Holding Space and Participatory Leadership, Sarah blends strategy with soul to help entrepreneurs build businesses rooted in empathy, trust, and humanity.

Sarah has been a guest on nearly 100 podcasts and has been podcasting since 2016. Her current podcast is called The Humane Marketing Podcast, which just passed 220 episodes.

Diana Ritchie - SSC Sàrl
A Director at Swiss Career Connections, Diana will provide you with some useful tips for job hunting.

: Published: 13 March 2022

Mr Metaphor Jonathan Van Tams best Covid 19 analogies

Photo credit: The Telegraph

By Claire Doole, www.doolecommunications.com

What lessons have we learnt from how we communicated on the COVID health crisis that we can apply to the climate crisis?

That has been a recurrent question in some of the panel discussions I have moderated at conferences over the past year.

Two years ago, this month WHO announced a global pandemic. Since then politicians may not have admitted that they got things wrong, but scientists certainly have as this article reveals.

What became increasingly clear is that scientists are comfortable with not having a definitive answer. Being proved wrong lies at the heart of scientific progress.

But the media failed to understand this at first. Editors want certainty and journalists like to give answers. News tends to be black and white, while science is shades of grey.

Julien Pain, producer of the French TV programme, True or False, told me during a panel that “journalists learnt that as science evolves scientists change their mind on issues such as lockdowns, masks, and vaccinating children.”

He said that journalists should have focused on “what we know for sure, what we don’t know and what we need to know”. This he thought would at least have dampened the anti vaxxer arguments about not trusting governments due to their constantly changing policies.

Interestingly, he felt that scientists tended to fall into the trap of playing the media’s game and were not cautious enough with their answers. Perhaps, he opined because they wanted to be on TV or radio.

: Published: 17 February 2022

Classic Trap jpg copy

By Claire Doole, www.doolecommunications.com

Journalists like to probe during an interview and often ask you a question about what you would personally do or what you think. Depending on how you answer, you can find yourself caught in a spider’s web that is difficult to escape.

In this blog, I will share an experience and give you some tips on how to answer this type of question.

As head of media at WWF International, I attended a press conference in London organised by WWF UK to launch a report on an oil spill off the coast of Spain. A journalist from the Guardian asked the speaker from WWF UK – would you eat the fish? He replied; I would not eat the fish. The speaker from WWF Spain and the report’s author replied that the fish was safe to eat.

This scenario is a public relations nightmare – two people from the same organisation contradicting each other during a press conference. I was not moderating but sitting in the audience observing, so powerless to act. Afterwards, I went up to the journalists to attempt some damage limitation. How will you spin your way out of that one? The BBC environment correspondent asked. I am not, I replied, but I suggest you talk further with the author of the report.

: Published: 20 January 2022

Wolfgang

By Claire Doole, www.doolecommunications.com

I have waited two years to tell you this story. In January 2020, I went on a guided walking tour of Vienna with an Austrian friend. It was memorable because it was bitterly cold, and we wondered if we would last the two and a half hours. Forty of us were huddled together at the meeting point stamping our feet and rubbing our hands as snow threatened.

We should not have worried as our guide Wolfgang Rigon from Good Vienna Tours was a master storyteller, who kept us all captivated as he showed us the sights.

We stopped at least a dozen times as he told us a story, bringing alive the glorious and not so glorious history of the city. I recorded a couple of those stories on my phone. Have a watch of a powerful storyteller in action.

He must have told this first story about Marie Theresa, who gave birth to 16 children, hundreds of times. For us, the audience, his passionate delivery made us feel as if he was telling it for the first time.

First one is about Marie Theresa. See how he connects with the audience by making it relevant to the modern-day experience.

: Published: 02 December 2021

Storytelling

By Claire Doole, Doole Communications

Everyone loves a good story. Our parents read us stories, and we tell them naturally to friends and family. So why is it that in a professional context, we are so reluctant to tell stories?

I ask this question at the start of my storytelling workshops. Participants come up with a number of answers ranging from it is culturally inappropriate, too personal or a lack of ability.

Often people tell me storytelling is too Anglo-Saxon and not appropriate in Mediterranean or other cultures. In fact, I would argue that Africans are fantastic storytellers due to their oral traditions. But I think this reluctance is because people associate storytelling with the high drama of Hollywood with its rollercoaster of emotions.

In fact, storytelling is much simpler; it is about adding colour to the facts.

Ethos, pathos, logos
The Greeks got it right 2,500 years ago. Aristotle said if you want to persuade someone of something, you need to appeal to ethos (credibility), logos (logic) and pathos (stirring emotion in the audience). In the workplace we often have ethos and logos, but shy away from pathos.

: Published: 26 October 2021

Hybrid events

By Claire Doole, Doole Communications

The pandemic is not over, but at least in Europe there is a return to something resembling normality (for the moment at least). At the virtual and hybrid conferences that I moderate, many speakers are talking about the small window of opportunity that exists to reset the world for the better of humanity.

But in my small world of moderating at events nothing much has changed – unfortunately!

I had hoped that some of the best practices from the virtual world – shorter event times, shorter presentations/speeches, greater variety of format and creativity – would become the new normal.

We know that we have to work harder to break through the screen of indifference when an event or meeting is virtual. The hybrid format – focusing on a virtual and in-person audience is challenging technically and editorially. I know some clients who have decided to abandon hybrid in favour of virtual or in-person.

However, editorially I am still seeing the same errors at some, not all, the events that I moderate. Here are some of them: