The first Museum of Illusions opened in Zagreb, Croatia in 2015 and achieved overnight success. Soon after, Museum of Illusions started growing and became an instant attraction in every city where it opened its doors. This month, the Geneva Museum of Illusions opened its doors!
The Museum of Illusions has become a global phenomenon, known for their unique approach to “edutainment.” Theses Museums are designed to captivate your senses, challenge your perceptions, and ignite your imagination. With mind-bending exhibits and interactive installations, you will embark on a journey of wonder and discovery.
It has become a global edutainment network with over 60 locations across 27 countries and 5 continents. Each Museum of Illusions is a unique, location-specific experience. Visiting one doesn’t mean you’ve seen them all!
About Museum of Illusions Geneva
Museum of Illusions Geneva is a unique and exciting museum dedicated to providing visitors with a fun, interactive and educational experience that challenges perception and inspires creativity. This museum features a variety of exhibits that use optical illusions, visual tricks, and hands-on interactive displays to create a playful environment that engages visitors of all ages.
Located in the heart of Geneva, on the corner of Confédération and Corraterie (near Bel-Air), it is easily accessible by public transport.
The Museum of Illusions GENEVA is like no place you’ve been before. Guests will enjoy more than 60 visual and educational exhibits featuring holograms, stereograms, optical illusions, and immersive rooms that are designed to tease the senses and trick the mind. Make sure to look on the floor for the photo opportunity sticker to get the best effect of the illusion.
Exhibits
Discover a brilliant collection of perspective-changing rooms, enthralling installations, and spellbinding images. These exhibits will teach you that nothing is ever quite as it seems, especially in the Museum of Illusions.
The experience usually lasts between 45 and 90 minutes, depending on how much time you spend interacting with each illusion and taking photos.
The museum is fully wheelchair accessible. Adapted restrooms are also available on-site.
They gladly welcome corporate outings, schools, leisure centers, and birthday parties. For all group inquiries (10 people or more).
The gift shop offers a selection of items related to illusions, logic, and brain teasers.
Global Flagship Locations
The franchise spans major cities worldwide:
- Canada: West Edmonton Mall (Canada’s largest location and the global flagship)USA: New York, Los Angeles, Las Vegas, and Charlotte
- Europe: Paris, Rome, Madrid, Milan, Copenhagen, Zagreb (the original birthplace of the museum chain), and now GENEVA.
- Middle East: Dubai (Al Seef), Doha, and Cairo.
- Asia & Africa: Locations span from India to Kenya.
Museum of Illusions Genève
Rue de la Confédération 2
1204 Genève
info@moigeneve.ch
https://moigeneve.ch
All photo credits ©Lisa Cirieco-Ohlman 2026
