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Sarahsantracrocebiopic150Sarah Santacroce

Areas of Expertise: Conscious Business Coaching, Humane Marketing, LinkedIn
Website: https://humane.marketing/coaching

Sarah Santacroce is a Conscious Business Coach for Coaches and service-based solopreneurs, founder of Humane Marketing and author of Marketing Like We’re Human, Selling Like We’re Human, and Business Like We’re Human. Since 2016: with marketing, entrepreneurship, and conscious business coaching, she’s supporting changemakers worldwide through workshops, programs, and her signature Conscious Business Coaching. Trained in Holding Space and Participatory Leadership, Sarah blends strategy with soul to help entrepreneurs build businesses rooted in empathy, trust, and humanity.

Sarah has been a guest on nearly 100 podcasts and has been podcasting for almost since 2011. Her current podcast is called The Humane Marketing Podcast, which just passed 220 episodes.

structure in nature
 
By Sarah Santacroce, Humane Marketing
 
Growing a coaching business is an exciting journey. You support people through meaningful change, build deep client relationships, and create a livelihood around service. 
 
Why coaches need both structure and soul
Many of my clients (coaches, entrepreneurs, healers) start their business from the heart. They want to help. They want to serve. They want to make a difference.
 
But relying on purpose alone can lead to:
  • Unclear offers
  • Inconsistent clients
  • Marketing that feels confusing or scattered 
On the other hand, relying only on structure, business plans and financial goals, the classic “hustle harder,” “more funnels,” “scale fast” approach, doesn’t feel aligned and makes you want to just pull the plug and give up altogether. I certainly felt that way when one of my business coaches told me just ‘get the yes’ on my Clarity Calls. ‘Just have them put it on the credit card’ she said. But that didn’t feel good at all with my soul. It’s not how I wanted to run my business. I wanted my clients to have sovereignty and feel good about working with me! So I quit working with that coach. 
 
Because growing a coaching business requires a middle path:
A business that has enough structure to support you and enough soul to feel meaningful.
 

simplicitylinkedinpicture

By Sarah Santacroce at Simplicity

Yes, LinkedIn might be the Chamber of Commerce of the social platforms, but nevertheless LinkedIn is about building relationships. That’s why your profile picture matters, maybe more so than on other platforms. Read this post on how to get it right.

I’m sure you don’t go to the local networking event with a paper bag over your head. Well, if you don’t have a picture on your LinkedIn profile, that’s the impression you make. People want to see who they are accepting in their network. On LinkedIn more than on any other network. Look at the visual impact of your picture on the infrared shot below:

websitetools

By Sarah Santacroce at Simplicity

In this blog I reveal a link on my website to the list of tools I love and use in my business. As solopreneurs, tools are our friends. They help us save time, money and our sanity! My VA Sylvie has recently done a great job gathering all my favorite tools and making them available on my website. Some of them have to do with websites, others with e-mail marketing, Social Media or business management in general.

There are many tools available to help you run an online business. In the spirit of full disclosure some of the tools I have listed are affiliate links, which means I will receive a small compensation (enough to feed my coffee addiction) if you purchase the product. However, I never recommend any product just for the purpose of receiving commissions. I either know the person behind this product, have tested or use it in my own business.

simplicity premiumlinkedin

By Sarah Santacroce at Simplicity

If I received 5$ every time someone asked me that question I would be a very rich Swiss lady. Do you have a free account and are wondering if you should upgrade? Or maybe you’re paying the monthly fee but are not sure if it’s really worth it? Read this post for some answers (and my personal opinion)

Disclaimer: the opinion and views expressed in this post are solely my own and might not represent those of other LinkedIn experts – or LinkedIn itself.

So should you pay for a LinkedIn Premium Account?

It depends… on your general knowledge about LinkedIn, on your profile, on the objectives you are trying to achieve, on your position (are you a recruiter, a sales professional or a business consultant?)… There is no standard answer. But… in my experience a lot of people are wasting their money on the paid account. But I’ll get to that. Let’s look at the benefits of a Premium Account first:

socialmedianotworking2

By Sarah Santacroce at Simplicity

Are you that person who’s first question to me is ‘What’s the ROI of Social Media?’ If so, I’m going to start you off with a little slide share by the very wise Gary Vaynerchuk. Click on the link below to access the slides:

Still with me? Great. So you now know that ROI is not about the tool, but about the mechanic using the tool.

So let’s talk about the mechanic…Let’s see why Social Media is not working for you.

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