Sarah Santacroce
Areas of Expertise: Conscious Business Coaching, Humane Marketing, LinkedIn
Website: https://humane.marketing/coaching
Sarah Santacroce is a Conscious Business Coach for Coaches and service-based solopreneurs, founder of Humane Marketing and author of Marketing Like We’re Human, Selling Like We’re Human, and Business Like We’re Human. Since 2016: with marketing, entrepreneurship, and conscious business coaching, she’s supporting changemakers worldwide through workshops, programs, and her signature Conscious Business Coaching. Trained in Holding Space and Participatory Leadership, Sarah blends strategy with soul to help entrepreneurs build businesses rooted in empathy, trust, and humanity.
Sarah has been a guest on nearly 100 podcasts and has been podcasting for almost since 2011. Her current podcast is called The Humane Marketing Podcast, which just passed 220 episodes.
By Sarah Santacroce at Simplicity
Wow, I didn’t expect that one. LinkedIn has made a few changes recently that annoyed many of us. I’m referring to the disappearance of the skills directory and the activity feed on our profiles for example. And in fact this annoyance many users immediately was reflected in LinkedIn’s stock price: huge drop in recent months.
But this might change again with this recent addition of publishing options for everyone.
What is the ‘LinkedIn Publishing’ Platform?
If you have subscribed to receive updates from a bunch of influencers, you are already experiencing the publishing options first hand. You have subscribed to receive posts from these influencers, without being connected with them. Well, LinkedIn is now giving the opportunity to all of us to publish posts and have people subscribe to regular updates from us.
By Sarah Santacroce at Simplicity. Free image courtesy of Renjith Krishnan / FreeDigitalPhotos.net
On my “13 Simple Techniques To Get More Leads with LinkedIn” webinar one of the participants asked:
“Should I accept invitations from people I don’t know?”
Good question. The more connections, the bigger your reach. So technically it’s a good business strategy to accept everyone’s invitation. But yet, I don’t recommend this approach. In this post I’m sharing:
My very personal LinkedIn Connections Strategy
“A contact only becomes a connection when there’s some kind of exchange between the two parties”. Click here to share this quote on Twitter
It’s not just a numbers game.
Yes, it’s true that your reach increases the more connections you have in your network. But just like on Facebook, the numbers alone won’t guarantee your success. Even though LinkedIn is a business network, don’t forget that “people do business with people”. So if you just have numbers in your network, and not real connections, you won’t get anything back from your marketing efforts.
So Sarah, what’s your LinkedIn Connections Strategy?
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