Organising Events – Getting More Bang for your Buck!

: Published: 13 March 2025

By Claire Doole, www.doolecommunications.com

“Organising an event can be a lot of work for little return” is increasingly the refrain I hear from communication and marketing teams.

They take up a lot of time and resources to prepare and publicize but fail to attract commensurate audiences.

For some, there are just too many side events in competition with each other for audiences and even for speakers. This was certainly the case at the World Economic Forum in Davos this year, and at the AI summit in Paris – where I am told some events attracted as few as 15 attendees.

In Europe budgets are tight, and cuts in US funding are making international and non-governmental organizations reassess their priorities.

Some events previously considered a nice to have but not essential may now be shelved. Others, such as annual congresses, assemblies or UN World Days marking the goals of the organization, may have to statutorily go ahead.

So how do you get more bang for your buck in these economically challenging times?

This month I was asked to give a talk in London to members of the Global Communications Development Network about the secret of engaging events.