Storytelling for inspiring events

: Published: 09 November 2025

Celeste Saulo WMO

By Claire Doole, www.doolecommunications.com

From the time humans gathered around fire, our minds have been drawn to stories. It’s instinct — the way our brains lean forward when a tale begins, eager to connect, to feel, and to imagine what comes next. Stories don’t just entertain us. They move us and inspire us.

I am always struck by it – rooms filled with overcomplicated PowerPoint slides and speakers piling on facts like bricks, rather than telling a good story whose emotional pull, if well told, we will always remember.

Below are three examples of good storytelling during an event that I hope will inspire you to tell more stories.

1) Stories on panels: At Geneva Peace Week, I helped the Women’s International League for Peace and Freedom design a panel where the speakers were asked to share their stories with the audience. The team created a space for the audience to think differently and listen deeply. People were shown to their seats by torchlight. They listened in darkness to an audio recording we created to mark an event in history, and then the moderator went on stage.

She turned on the light next to her and asked each speaker one by one to turn on their side light and tell a 3-minute story before she moderated a discussion. It was a STAR panel (something they will always remember).