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Sarahsantracrocebiopic150Sarah Santacroce is a certified social media, internet marketing, and virtual event specialist. She enjoys every aspect of small business marketing. Through her own business, Simplicity, it is her mission to help other small businesses and solopreneurs increase their visibility and use social media tools as part of their marketing strategy.

Sarah draws on 12 years of experience in Business Administration, in fields ranging from Employee Training to Public Relations at big and small companies. She became interested in Online Marketing and Social Media to promote her own business and after lots of research and numerous classes and webinars she is now offering that knowledge to other small- to mid-sized businesses who struggle to find their place on the web.

In this blog, Sarah draws on examples from her own blog to give knowitall.ch visitors a few tips for managing their own businesses.


By Sarah Santacroce at Simplicity

Yes, LinkedIn might be the Chamber of Commerce of the social platforms, but nevertheless LinkedIn is about building relationships. That’s why your profile picture matters, maybe more so than on other platforms. Read this post on how to get it right.

I’m sure you don’t go to the local networking event with a paper bag over your head. Well, if you don’t have a picture on your LinkedIn profile, that’s the impression you make. People want to see who they are accepting in their network. On LinkedIn more than on any other network. Look at the visual impact of your picture on the infrared shot below:


By Sarah Santacroce at Simplicity

In this blog I reveal a link on my website to the list of tools I love and use in my business. As solopreneurs, tools are our friends. They help us save time, money and our sanity! My VA Sylvie has recently done a great job gathering all my favorite tools and making them available on my website. Some of them have to do with websites, others with e-mail marketing, Social Media or business management in general.

There are many tools available to help you run an online business. In the spirit of full disclosure some of the tools I have listed are affiliate links, which means I will receive a small compensation (enough to feed my coffee addiction) if you purchase the product. However, I never recommend any product just for the purpose of receiving commissions. I either know the person behind this product, have tested or use it in my own business.

simplicity premiumlinkedin

By Sarah Santacroce at Simplicity

If I received 5$ every time someone asked me that question I would be a very rich Swiss lady. Do you have a free account and are wondering if you should upgrade? Or maybe you’re paying the monthly fee but are not sure if it’s really worth it? Read this post for some answers (and my personal opinion)

Disclaimer: the opinion and views expressed in this post are solely my own and might not represent those of other LinkedIn experts – or LinkedIn itself.

So should you pay for a LinkedIn Premium Account?

It depends… on your general knowledge about LinkedIn, on your profile, on the objectives you are trying to achieve, on your position (are you a recruiter, a sales professional or a business consultant?)… There is no standard answer. But… in my experience a lot of people are wasting their money on the paid account. But I’ll get to that. Let’s look at the benefits of a Premium Account first:

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By Sarah Santacroce at Simplicity

LinkedIn is a minefield of written and unwritten rules. It’s no surprise that the average user is confused about what’s right and what’s wrong. Find 9 tips for improving your LinkedIn etiquette in this post.

1. Define your connection strategy
LinkedIn is a networking platform and so the fine print on the LinkedIn connection invitation that says ‘Only connect with people you know’ does not make sense. However, you need to define your own connection strategy and connect with people who are valuable to your network. Read about my personal connection strategy. And of course, if you’re the one to send the invitation you need to always …


By Sarah Santacroce at Simplicity

Are you that person who’s first question to me is ‘What’s the ROI of Social Media?’ If so, I’m going to start you off with a little slide share by the very wise Gary Vaynerchuk. Click on the link below to access the slides:

Still with me? Great. So you now know that ROI is not about the tool, but about the mechanic using the tool.

So let’s talk about the mechanic…Let’s see why Social Media is not working for you.