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Sarahsantracrocebiopic150Sarah Santacroce is a certified social media, internet marketing, and virtual event specialist. She enjoys every aspect of small business marketing. Through her own business, Simplicity, it is her mission to help other small businesses and solopreneurs increase their visibility and use social media tools as part of their marketing strategy.

Sarah draws on 12 years of experience in Business Administration, in fields ranging from Employee Training to Public Relations at big and small companies. She became interested in Online Marketing and Social Media to promote her own business and after lots of research and numerous classes and webinars she is now offering that knowledge to other small- to mid-sized businesses who struggle to find their place on the web.

In this blog, Sarah draws on examples from her own blog to give knowitall.ch visitors a few tips for managing their own businesses.


By Sarah Santacroce at Simplicity

January 1st 2015! A new year has started. Have you written down your good resolutions? Rather then giving you a list of things to do, I thought I’d give you a list of things that you absolutely must avoid in 2015 :-) Two of them or on my list as well, but I’m not telling you which ones…

Here are 5 Small Business Habits to Stop in 2015:

1. Stop wasting time on e-mail

What’s the first thing you do when you sit down at your desk in the morning? Check your e-mail? Stop that bad habit! If you really want to get things done in 2015, e-mail should not be your number 1 priority! Instead, every night write down your MIT (most important tasks) and when you sit down in the morning you start with those. Check your e-mail once you have accomplished 1 or 2 MIT’s and put on a timer so you don’t spend more than 30 minutes replying to e-mails. Keep your replies to 5 sentences, but make sure the message still sounds polite!


By Sarah Santacroce at Simplicity

In March, you may recall that I wrote a short blog on the new LinkedIn Publishing platform. This is not yet available to everyone, but you can register for early access by requesting to get on the waiting list: click here for more information.

Having had a few months to get familiar with the platform, I am now in a good position to provide you with a little more information on how it works, what kind of knowledge you require, and what sort of content you should publish.

Let me take you through the process, step by step, and give you my thoughts about this new LinkedIn functionality.


By Sarah Santacroce at Simplicity

Your LinkedIn profile is like your CV, your elevator speech and your business card all in one place. It’s a mini-website that is supposed to drive traffic to your maxi website.

If you want to use LinkedIn to get more business, it all comes down to your LinkedIn profile. If it’s not optimized, you won’t get found & contacted.

There are many tips on how to improve your profile and many of them we’ve heard a million of times: ‘upload a photo, enter your experience, create a compelling summary, ’ etc.

In this post I tried to come up with new tips, that are just as important but often overlooked. Find them below:

linkedin blog

By Sarah Santacroce at Simplicity

Wow, I didn’t expect that one. LinkedIn has made a few changes recently that annoyed many of us. I’m referring to the disappearance of the skills directory and the activity feed on our profiles for example. And in fact this annoyance many users immediately was reflected in LinkedIn’s stock price: huge drop in recent months.

But this might change again with this recent addition of publishing options for everyone.

What is the ‘LinkedIn Publishing’ Platform?
If you have subscribed to receive updates from a bunch of influencers, you are already experiencing the publishing options first hand. You have subscribed to receive posts from these influencers, without being connected with them. Well, LinkedIn is now giving the opportunity to all of us to publish posts and have people subscribe to regular updates from us.

LinkedIn-Challenge3 448 2

By Sarah Santacroce at Simplicity

Not getting those leads from LinkedIn yet? Then I’m challenging you to participate and spend 10 minutes on LinkedIn every day. Implement the tips that you will receive via e-mail, share updates, update your profile, grow your network and build relationships. This is already the second round of this challenge. In June of this year we had 700 participants!

How Does it Work?

By signing up & committing to the LinkedIn challenge you will receive very specific tips via e-mail every other day which you can implement right away. I’ve invited several other LinkedIn experts to participate, including: