• International School of Lausanne
  • Crowne Plaza Geneva

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An advertisement placed on the knowitall.ch website is one of the most reliable ways for you to get your message across to the English-speaking community of Geneva, Vaud and neighboring France.

By advertising in both the Know-it-all passport® book and on the knowitall.ch website, you will achieve the maximum exposure for your advertisement.

Since our website is highly targeted, and very well-known throughout the English-speaking community, we have chosen to specify our rates on a monthly rather than “per-click” basis. Rates quoted “per thousand clicks” just simply don’t apply to the visitors on our site.

Our statistics show that when people visit knowitall.ch, they like to linger on the site and visit several pages at a time - and return again later in the month too! Naturally, most of the people visiting our site live in Switzerland or France, so you can be sure that the visitors we get are your potential customers – they live in your area, they may even recognize your company name, but they just need a little extra “prompting” by a carefully placed advertisement to encourage them to make contact with you.

When you place an advertising banner on our site, we like to give you the opportunity to choose those pages that relate most closely to your business. Since we don't wish your message to be weakened by other advertisers on the same page, we also allow you to take the sole position at the top of each page. This position will be available to other advertisers on a rotational basis - up to a maximum of 5 on any given page, rotating every few seconds - but when your banner appears we can guarantee that it will be the only advertisement on the page at that time.  

For advertising purposes, we have divided the website into sections, each of which comprises a batch of pages - with the exception of our Home Page. The list below shows the rates we have allocated to each section. These rates have been set according to the popularity of the pages within each section, so you can see at a glance which sections are most suited to your target market and budget.  Bookings can be made for a minimum period of 3 months, but attractive discounts are provided for longer term bookings and multiple sections. We also offer reductions to those of you who are already advertising in our Know-it-all passport® book.

PRICES AND REDUCTIONS
(Excluding TVA / VAT, valid from 01.09.2017)

  3 months 6 months 12 months
Rate H n/a Fr. 1,100.- Fr. 1,980.-
Rate A Fr. 330.- Fr. 580.- Fr. 1,100.-
Rate B Fr. 275.- Fr. 470.- Fr. 880.-
Rate C Fr. 220.- Fr. 360.- Fr. 660.-

10% reduction for multiple bookings paid in advance
OR
20% reduction on the total price if you are a current advertiser in Know-it-all passport® 2017/2018.

BANNER SECTIONS (See below for explanations on each of the sections.)

RATE H
Home page

RATE A (choose ONE from each of the following sections):
Know-it-all passport
Events Calendar
Activities Calendar - Kids
Miscellaneous Calendars
Local News - Leisure
Local News - Education

RATE B (choose ONE from each of the following sections):
Education Guide Switzerland
Activities Calendar - Adults
Local News - Family
Guest Blogs
Careers
Contact
Links

RATE C (choose ONE from each of the following sections):
Local News - General
Local News - Your home
Local News - Travel
Local News - Food
Local News - Business
Local News - Shopping

FORMATS

KIAP2017 1000clients
488 x 108 pixels actual size here

There is a standard format for all our horizontal banners: they should measure 488 x 108 pixels and be supplied in png or jpg format. Please send your banner at least 2 working days before your required start date, and let us know the URL address of the website to which you would like the banner to link. If you are unable to produce your own banner, or need assistance adapting an existing one, we can do this for you at no extra charge (within reason).

CONTACT

For more information, or to make a booking, please contact Jenny or Lisa through the form at this link.

To place an order for advertising on our site, please send us an email outlining those sections that you require, and indicating when you would like the banners to commence, and how long you would like them to run. Please remember that we restrict the number of banners that rotate, so your first choice may not be immediately available. Bookings run strictly from the first of each month. Once we receive your order by email and have confirmed it with you, you will receive an invoice outlining the details of your booking and the amount to be paid. This invoice must be paid in full before the banners can be uploaded to our site.

DISCLAIMER

Due to unforseen circumstances, we cannot guarantee 100% uptime of the site as the hosting company is independent from knowitall.ch. We reserve the right to reorganize the menus on our site and will do our best to preserve the exposure of banners in menus that have been moved. We also reserve the right to modify our advertising rates at any time. Any bookings that are made before these changes will benefit from the most advantageous rates. In general, we try to include banners in all sub-menus of a particular advertising section. However, for technical reasons this is not always possible.

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BANNER SECTIONS EXPLAINED

RATE H

Home page:
Includes the most popular page of our website, the home page only!
 

RATE A (choose ONE from each of the following sections):

Know-it-all passport
Includes all the pages that feature advertising banners under the Know-it-all passport menu. These pages provide useful information on the book (e.g. Where to buy), and include, for example, updates and corrections, Guestbook additions, radio and press coverage, and monthly podcasts.

Events Calendar
Includes all the pages that you can access via the Events Calendar, including yearly, monthly, weekly and daily views as well as all the individual event listings and search and category pages (e.g. Fairs/Markets/Sales). It also includes the form for submitting events and the page providing links to other event websites in the region. Please note that advertising banners in this section provide you with significantly more exposure than "free listings", which appear on individual pages only in the Events Calendar.

Activities Calendar - Kids
Includes all the pages that you can access via the Activities Calendar - Kids, including yearly, monthly, weekly and daily views as well as all the individual activity listings and search and category pages (e.g. Music & Dance). It also includes the form for submitting activities.

Miscellaneous Calendars
Includes all the pages that you can access via the Holidays Calendar, including yearly, monthly, weekly and daily views as well as all the individual listings and search and category pages (e.g. School Holidays - Geneva). This section also includes the main introductory page for ALL calendars, which is very popular with first-time visitors to the site. In addition, it features all the pages in the cinema and theater/concert sub-menus: given the number of competitions we run offering free tickets for these events, this section has a high number of visitors.

Local News - Leisure
Includes all the news articles that have ever been written for the Local News - Leisure section, including all the sub-categories. This is a very active section of the website with new articles being added on a regular basis.

Local News - Education
Includes all the news articles that have ever been written for the Local News - Education section, including all the sub-categories. This is a very active section of the website with a high average hit rate given the nature of the articles published.
 

RATE B (choose ONE from each of the following sections):

Education Guide Switzerland
Includes all the pages that feature advertising banners under the Education Guide Switzerland menu. These pages provide useful information on the book (e.g. Where to buy), and include, for example, update notifications, Guestbook additions, radio and press coverage, and regular Education blogs.

Activities Calendar - Adults
Includes all the pages that you can access via the Activities Calendar - Adults, including yearly, monthly, weekly and daily views as well as all the individual activity listings and search and category pages (e.g. Arts & Crafts). It also includes the form for submitting activities.

Local News - Family
Includes all the news articles that have ever been written for the Local News - Family section, including all the sub-categories. This is a very active section of the website with new articles being added on a regular basis.

Guest Blogs
Includes all the blog articles that have ever been written by our guest bloggers in all 7 guest blog categories (currently around 40 bloggers). Given that many bloggers like to share their articles on their own social media networks, articles in this section are often viewed by a much wider audience than the usual knowitall.ch visitors.

Careers
Includes all the pages that feature advertising banners under the Careers menu.  These include a mixture of relatively static pages (e.g. careers websites), blog articles (e.g. Samiel Carolina), and business listings (e.g. Personal Coaches) as well as a very active section of the Events Calendar covering workshops and seminars.

Contact
Includes the main Contact page for the website as well as the two main forms listed on the home page for requesting the WHAT TO DO emails and the LIST OF DOCTORS, which are submitted on a regular basis. It also includes the current WHAT TO DO email for the week.

Links
Includes all pages within the Useful Links section, i.e. the main introductory page and the 20+ categories within it (e.g. EDUCATION AND WORK - Schools).  Given that a large number of the 300+ links listed have received at least 1000 hits, this section clearly has a lot of traffic! In addition, this banner option includes the Transport and Emergency Numbers pages listed under Important Links on the home page.
 

RATE C (choose ONE from each of the following sections):

Local News - General
Includes the main introductory page for the Local News section as well as the General news section which features all the WHAT TO DO emails.

Local News - Your home
Includes all the news articles that have ever been written for the Local News - Your home section, including all the sub-categories.

Local News - Travel
Includes all the pages that feature advertising banners under Local News - Travel i.e. all the news articles that have ever been written for the Local News - Travel section, plus all the sub-categories. It also includes the Swiss transport and French transport pages and some of their sub-pages such as Swiss / French taxis and Swiss / French car rentals, which are extremely popular.

Local News - Food
Includes all the news articles that have ever been written for the Local News - Food section, including all the sub-categories. This is an active section of the website with new articles being added on a regular basis.

Local News - Business
Includes all the news articles that have ever been written for the Local News - Business section, including all the sub-categories. This is an active section of the website with new articles being added on a regular basis.

Local News - Shopping
Includes all the news articles that have ever been written for the Local News - Shopping section, including all the sub-categories. This is an active section of the website with new articles being added on a regular basis.

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