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Claire Doole Joachim Loew credit AFPPhoto credit: AFP

By Claire Doole, Claire Doole Communications

The coach of the German football team, Joachim Löw, must have given an exceptional motivational speech to his players at half-time on Saturday evening when they were trailing Sweden by a goal in the World Cup in Russia.

As defending champions, Germany faced the prospect of going out in the opening rounds. However, the team rallied to score two goals - the last one in extra time.

This made me think of one of the best motivational speeches ever written and delivered. In the 1999 film, "Any Given Sunday", Al Pacino plays the coach of a great American football team that is struggling to make the playoffs. Before the big game, he gives this speech to his players with the aim of motivating them to put aside their differences and play as a team.

Have a look at his speech. http://essaysfromexodus.scripting.com/stories/storyReader$1492

Apart from the locker room language, it has all the ingredients of a speech that inspires and motivates.

Alpacino - Best football speech ever subtitles copy from Claire Doole Communications on Vimeo.

For me, these are the key learning points:

  • He matches his words with his voice and body language to take us on an emotional rollercoaster.
  • He clearly identifies the purpose to motivate the team for the "biggest battle of our professional lives."
  • He builds rapport with the audience by connecting emotionally and talking about his mistakes.
  • He has a strong key message where he makes an analogy between life and football saying that it comes down to a matter of inches.
  • He reinforces this message through repetition - repeating the word inch 13 times.
  • He uses contrast, playing with ideas of lightness and darkness, living and dying, and working as a team or as an individual.
  • He groups ideas in threes - "every break of the game, every minute, every second."
  • He has a strong call for action at the end - "That's football, guys. That's all it is. Now, what are you going to do?"

Vocal delivery:

Take a leaf out of Al Pacino's book when you deliver a speech: identify the main points, pause before the key messages and emphasise key words.

For example,

"The inches we need are everywhere around us.

On this team, we fight for that inch.

I'm still willing to fight and die for that inch.

That's a team, gentlemen."

So what exactly did the German coach say to his team during half time?

“I told them to keep their calm, to not start panicking and try things out. To not just start to try long and high balls. To keep going with rapid passing shots, to go wider with Timo Werner. We have 45 minutes to turn this around. Don't lose hope. We can turn the tide and win this match. That’s what I told them.”

It would have been great to have been a fly on the wall during his pep talk, but whatever Joachim Löw said and how he said it, it worked.

Author's bio

clairedooleportrait 200Claire is a former BBC correspondent and international spokeswoman who is passionate about helping people communicate with confidence. Since 2006, she has successfully trained hundreds of professionals in the art of presenting and public speaking, talking to the media, managing communications in a crisis, and writing for the web. In addition, she has coached C-level executives and public figures to give powerful TEDx and TED style talks in Europe and the Middle East. A Swiss and UK national, Claire trains and coaches in French and English.

Claire is also a highly experienced moderator having facilitated panel discussions with government ministers, NGO activists, humanitarians and human rights specialists at major events.

www.doolecommunications.com