Published: 14 October 2024

We were contacted by Erica Sluys, Founder of And You, a recently created company that offers online courses for postpartum women to take care of their body and get back to movement. The courses are taught a multidisciplinary, professional team in English. Erica explained all about And You here:

Why did you start? What has been the inspiration?
And You was founded in October 2023 and courses were launched in July 2024. As an American expat and medical writer, Erica was motivated to reach English-speaking women in Switzerland and in the US (where there is such a lack of postpartum support) with trustworthy information. Erica is passionate about making health-related information easy to understand. As the postpartum period can be overwhelming, hard to navigate and also very baby-focused, And You is solely focused on taking care of the mother, holistically. Our courses are self-paced and online so that they can fit into the real constraints of postpartum.

Have you been working on this idea forever?
This idea has been turning in my head for a few years now. I wasn't exactly sure of the how but I knew why and what was needed. I started putting paper to pen with the blog and talking to mothers and healthcare professionals to see what we could create. Once I found a motivated and multidisciplinary team of teachers we ironed out the core material the courses came to life.

What is the biggest obstacle you have had to overcome?
Learning about building a company! My career has been spent in medical communication so I knew what I wanted to deliver and how, but building a website, design, contracts, business admin, marketing and growth are all new to me and still part of the learning process.

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