The Recipe for a Successful Event

Organising an event should be like cooking a great meal: a careful balance of technical know-how and creative flair. Get the mix right and your guests leave satisfied, inspired, and possibly asking for seconds.

Get it wrong… and you’re serving up something bland, or overcooked
Sadly, many organisers fail to find the right ingredients. They over-season with PowerPoint presentations, dilute the panels with speakers who lack incisive insights, and wonder why the audience sneaks out before dessert.

But last year, the organisers of one of the most enjoyable events I moderated absolutely nailed the recipe. They served up the right blend of policy substance and creative flair.

So, let me share what made this event so deliciously satisfying.

The Dish: The ALMA Journey
The ALMA (Aim, Learn, Master, Achieve) journey celebrated the achievements of young people not in employment, education, or training who had taken part in a transformative European Commission programme, working for a short period in another European country.

In short: a meaningful initiative, a powerful story — and the perfect base ingredient.

Here, in 8 easy steps, is their recipe for success.

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