• Megève Domaine Skiable
  • Institut Florimont
  • International School of Lausanne
  • Crowne Plaza Geneva


Advertising with Know-it-all passport® will give you the edge in the English-speaking community in the Geneva/Vaud/neighboring France areas. 

We are happy to announce that the 10th edition of Know-it-all passport® 2017/2018 has now been published!

3d KIAP 2017 coveronly 200

We are also available for help with the ad text and ad layout at no extra charge (within reason).

Know-it-all passport® 2017/2018 will be valid for a 2-year period (from end-August 2016 to end-August 2018). The ad prices are valid for the 2-year period, excluding TVA (VAT).

Interior pages
1/2 page black/white Fr. 1,000.- (+TVA)
1/1 page black/white Fr. 1,400.- (+TVA)
1/2 page color Fr. 1,800.- (+TVA)
1/1 page color Fr. 2,200.- (+TVA)
1/1 PRIME page color Fr. 2,500.- (special pages in front of book)* (+TVA)

Cover pages*
Inside front cover Fr. 3,800.- (+TVA) RESERVED
Inside back cover Fr. 3,400.- (+TVA)RESERVED
Back cover Fr. 5,000.RESERVED This will be printed on silver paper so you must design accordingly. (+TVA)

Bookmark* on ribbon (NOTE: NEW FORMAT) ads are reprinted in the book as well
1/2 side Fr. 2,900.- (+TVA)
Full side Fr. 5,800.- (+TVA)
Entire bookmark Fr. 11,500.- (+TVA)

* limited availability

Format of guide (A5) 148mm x 210mm
1/2 page: 128mm x 90mm
1/1 page and prime pages: 148mm x 210mm (add 3mm of bleed to each side)
Page 2 and second to last page of book: 140mm x 210mm (add 3mm of bleed to each side)
Back cover: 151mm x 214mm (add 3mm of bleed to each side)
Bookmark 1/2 side: NEW FORMAT 100mm x 90mm (previously 50mm x 100mm) (add 3mm of bleed to each side)
Bookmark 1/1 side: NEW FORMAT 200mm x 180mm (previously 50mm x 200mm) (add 3mm of bleed to each side)

KIAP ad sizes4

Contract deadline: 29 April, 2016 (unless quota has been achieved before then)
Ad deadline: 15 May, 2016
Payment deadline: 15 May, 2016 

Number of copies to be printed: 4,500 copies
Number of pages: 780 pages
Publish date: end-August 2016 (valid for a 2-year period)

We only accept advertising on up to 10% of the number of pages in the book. Once we reach our target, we will no longer accept paid ads. 

If you need any further information please contact Lisa Cirieco-Ohlman at:
Know-it-all passport®
This email address is being protected from spambots. You need JavaScript enabled to view it.
T 022 774 45 33 (leave message please)


Here are some stats:

  • The upcoming edition will be our 10th and it has gone from strength to strength. The first one was published in 1999.

  • The 10th edition will have around 780 pages. NEW THIS TIME: It will have a hard cover printed on silver card.

  • Number of books sold every 2 years is 4,500. As it is sold and not distributed freely, the buyers hold on very tight to each edition.

  • As listings must be recommended to be in the book, we have a solid reputation. We have had clients tell us, “if it ain’t in there, we don’t do it”.

  • 50% are sold through bookshops (Fnac, Manor, Payot, etc.)
  • 50% are bought by relocation agents, who include a copy in their package, and international organizations buy it to give to their employees.

  • 50% of clients have sequential editions (every 2 years), the other half acquire one every 4 years.

  • 90% of our readers speak English better than French (we have some faithful locals who are some of our biggest fans). They can’t be called anglophones as they are not exclusively from the US or UK,  etc. but from Arab countries, other parts of Europe such as Sweden and The Netherlands, or from Asian countries such as Japan and China; they are more at ease speaking English than French.

  • 50% reside in the larger Geneva area (Pays de Gex, Annemasse, Nyon, Gland)
  • 30% reside in the Lausanne area (from Rolle to Lutry)
  • 10% reside around the lake (near Montreux or Thonon)
  • 10% reside further afield (Yverdon, Annecy, Valais)

  • We only accept advertising on up to 10% of the number of pages in the book. Once we reach our target, we will no longer accept paid ads.




kiap10 homepagescreenshot4


An advertisement placed on the knowitall.ch website is one of the most reliable ways for you to get your message across to the English-speaking community of Geneva, Vaud and neighboring France.


By advertising in both the Know-it-all passport® book and on the knowitall.ch website, you will achieve the maximum exposure for your advertisement.


Since our website is highly targeted, and very well-known throughout the English-speaking community, we have chosen to specify our rates on a monthly rather than “per-click” basis. Rates quoted “per thousand clicks” just simply don’t apply to the visitors on our site.


Our statistics show that when people visit knowitall.ch, they like to linger on the site and visit several pages at a time - and return again later in the month too! Naturally, most of the people visiting our site live in Switzerland or France, so you can be sure that the visitors we get are your potential customers – they live in your area, they may even recognize your company name, but they just need a little extra “prompting” by a carefully placed advertisement to encourage them to make contact with you.


When you place an advertising banner on our site, we like to give you the opportunity to choose those pages that relate most closely to your business. Since we don't wish your message to be weakened by other advertisers on the same page, we also allow you to take the sole position at the top of each page. This position will be available to other advertisers on a rotational basis - up to a maximum of 5 on any given page, rotating every few seconds - but when your banner appears we can guarantee that it will be the only advertisement on the page at that time


For advertising purposes, we have divided the website into sections, each of which comprises a batch of pages - with the exception of our Home Page and Contact Page. The list below shows the rates we have allocated to each section. These rates have been set according to the popularity of the pages within each section, so you can see at a glance which sections are most suited to your target market and budget.  Bookings can be made for a minimum period of 3 months, but attractive discounts are provided for longer term bookings and multiple sections. We also offer reductions to those of you who are already advertising in our Know-it-all passport® book.



  3 months 6 months 12 months
Rate H n/a Fr. 1,000.- Fr. 1,800.-
Rate A Fr. 300.- Fr. 525.- Fr. 1,000.-
Rate B Fr. 250.- Fr. 425.- Fr. 800.-
Rate C Fr. 200.- Fr. 325.- Fr. 600.-










10% reduction for multiple bookings paid in advance 


20% reduction on the total price if you are a current advertiser in Know-it-all passport® 2017/2018.



Home page


RATE A (choose one from each of the following sections):

Know-it-all passport

Education Guide Switzerland

Events Calendar

Activities Calendar - Kids

Activities Calendar - Adults

News - Leisure

News - Education


RATE B (choose one from each of the following sections):

Miscellaneous Calendars
News - Family

Guest Blogs



RATE C (choose one from each of the following sections):

News - General

News - Your home
News - Travel

News - Food

News - Business

News - Shopping

Links & Important Links


KIAP2017 1000clients

488 x 108 pixels actual size here

There is a standard format for all our horizontal banners: they should measure 488 x 108 pixels and be supplied in png or jpg format. Please send your banner at least 2 working days before your required start date, and the let us know the URL address of the website to which you would like the banner to link. If you are unable to produce your own banner, or need assistance adapting an existing one, we can do this for you at no extra charge (within reason). 



For more information, or to make a booking, please contact Jenny or Lisa through the form at this link.

To place an order for advertising on our site, please send us an email outlining those sections that you require, and indicating when you would like the banners to commence, and how long you would like them to run. Please remember that we restrict the number of banners that rotate, so your first choice may not be immediately available. Bookings run strictly from the first of each month. Once we receive your order by email and have confirmed it with you, you will receive an invoice outlining the details of your booking and the amount to be paid. This invoice must be paid in full before the banners can be uploaded to our site.



Due to unforseen circumstances, we cannot guarantee 100% uptime of the site as the hosting company is independent from knowitall.ch. We reserve the right to reorganize the menus on our site and will do our best to preserve the exposure of banners in menus that have been moved. We also reserve the right to modify our advertising rates at any time. Any bookings that are made before these changes will benefit from the most advantageous rates. In general, we try to include banners in all sub-menus of a particular advertising section. However, for technical reasons this is not always possible.



Sa réputation au sein de la communauté anglophone de la région n’est plus à faire, ainsi qu’en témoigne l’intérêt suscité par Know-it-all passport® (Passeport je-sais-tout)! Avez-vous laissé passer votre chance de figurer dans la dernière édition? Ne la ratez pas cette fois-ci...

Genève, Vaud et la France voisine accueillent une population internationale très importante. Know-it-all passport®, un guide conçu en anglais incluant des plans de villes, permet de trouver sans difficulté des informations claires et précises dans ces 50 châpitres. Avec une mise en page simplifiée, les lecteurs trouveront tout de suite où s’adresser pour faire du shopping, aller au restaurant, s’instruire, s’amuser, où habiter, les écoles, etc.

Le site internet www.knowitall.ch est à disposition pour annoncer des evenements sur un calendrier important, des articles de presses locaux, des petites annonces gratuites, des mises à jour, et pour interagir avec les lecteurs, entre autres.

Figurer dans la 10ème édition de Know-it-all passport® 2017/2018 sur une période de 2 ans sera bénéfique pour votre établissement, alors n’hésitez pas, répondez-nous, en choisissant les options que nous vous présentons.

Cette année, nous sommes heureux de célébrer un événement ! Notre 10ème édition ! Nous serions ravis d’offrir 10 % sur le prix de l’annonce (hors TVA) pour tous ceux qui règlent leur facture avant le 31 mars 2016**. Pour profiter de cette offre, les contrats doivent être retournés dès que possible pour laisser le temps d’envoyer les factures.

Ce guide sera valable pendant une période de 2 ans (de fin-août 2016 à fin-août 2018). Le prix indiqué est pour la durée de 2 ans, hors TVA.

Pages intérieures

1/2 page noir/blanc Fr. 1,000.- (+TVA)
1/1 page noir/blanc Fr. 1,400.-(+TVA)
1/2 page couleur Fr. 1,800.-(+TVA)
1/1 page couleur Fr. 2,200.-(+TVA)
1/1 page PRIME couleur Fr. 2,500.- (+TVA)

Pages de couverture*
2ème de couverture Fr. 3,800.-(+TVA)
3ème de couverture Fr. 3,400.-(+TVA)
4ème de couverture Fr. 5,000.-(+TVA) sur papier argenté pour fêter le 10ème édition

Marque-page* sur ruban (ATTN: NOUVELLE FORMAT) les publicité sont reimprimé à l'intérieur du guide en plus
1/2 face Fr. 2,900.-(+TVA)
une face entière Fr. 5,800.-(+TVA)
les deux faces Fr. 11,500.-(+TVA)

* disponibilité limitée

Format du guide (A5) 148mm x 210mm
1/2 page: 128mm x 90mm
1/1 page et prime: 148mm x 210mm (plus 3mm francbord de chaque côté)
Page 2 and l'avant dernière page du guide: 140mm x 210mm (plus 3mm francbord de chaque côté)
4ème de couverture: 151mm x 214mm (plus 3mm francbord de chaque côté)
Marque-page 1/2 face: NOUVELLE FORMAT 100mm x 90mm (anciennement 50mm x 100mm) (plus 3mm francbord de chaque côté)
Marque-page 1/1 face: NOUVELLE FORMAT 100mm x 180mm (anciennement 50mm x 200mm) (plus 3mm francbord de chaque côté)

KIAP ad sizes

Délai contrat: 15 avril, 2016 (sauf si le quota est rempli)
Délai publicité: 15 mai, 2016
Délai paiement: 15 mai, 2016 (PAIEMENT FAIT AVANT LE 31 MARS 2016 BENEFICERA D'UN RABAIS EXCEPTIONELLE DE 10% (HORS TVA) pour fêter notre 10ème édition**)

Tirage : 4,500 exemplaires
Nombres de pages : 780 pages
Parution : Fin-août 2016 (valable 2 ans)

Pour de plus amples informations ou pour prendre rendez-vous:
Lisa Cirieco
Know-it-all passport®
This email address is being protected from spambots. You need JavaScript enabled to view it.
T 022 774 45 33 (répondeur)

Nous sommes prêts à vous rencontrer et à vous montrer un exemplaire de la dernière édition et nous sommes disponible à vous aider avec un text en anglais si nécessaire.

** ne peux pas être cumulé avec d'autres rabais

Voici quelques statistiques :
  • La prochaine édition sera notre 10ème et le guide est devenu incontournable dans la région.
  • La première édition a été publiée en 1999. 
  •  La 10ème édition aura environ 780 pages. NOUVEAU: la couverture sera en dur cette fois et sur papier argenté.
  • Le nombre de livres vendus tous les 2 ans est de 4,500. Comme il est vendu et non distribué librement, les acheteurs gardent précieusement chaque édition.
  • Les listings doivent être recommandés pour apparaitre dans le livre; une solide réputation nous est guarantie.
  • Des clients nous disent, « si ce n’est pas dedans, nous ne le faisons pas ».
  • 50 % des livres sont vendus par le biais de librairies (Fnac, Manor, Payot, etc.)
  • 50 % des livres sont achetés par des agents de relocation qui incluent une copie dans leur package ou sont achetés par des organisations internationales pour leurs employés
  • 50 % des clients ont des éditions séquentielles (tous les 2 ans), l’autre moitié en acquiert tous les 4 ans.
  • 90 % de nos lecteurs parlent mieux l’anglais que le français (nous avons quelques fidèles locaux qui sont parmis nos plus grands fans). Ils ne peuvent pas être appelés anglophones cars ils ne viennent pas exclusivement des États-Unis ou de la Royaume Uni, etc. mais sont originaires de pays arabes, d’autres pays d’Europe comme la Suède et les Pays-Bas ou de pays asiatiques comme le Japon et la Chine ; ils sont plus à l’aise en l’anglais qu’en français.
  • 50 % se trouvent dans la zone élargie de Genève (Pays de Gex, Annemasse, Nyon, Gland)
  • 30 % se trouvent dans la région de Lausanne (de Rolle à Lutry)
  • 10 % se trouvent autour du lac (près de Montreux ou Thonon)
  • 10 % se trouvent plus loin (Yverdon, Annecy, Valais)
  • Nous acceptons que 10% du volume du guide en publicités payantes. Une fois notre objectif atteint, nous n’accepterons plus de publicité payant.



Know-it-all passport® has just launched two great sponsorship opportunities for local businesses and organizations!  

— Sponsorship of our weekly WHAT TO DO email: Fr. 150.- + TVA
Every Monday (except during school holidays), we send out weekly recommendations to our mailing list of over 6,000 readers. The content is also uploaded permanently onto our website here. We invite local businesses to sponsor this email by embedding a banner (measuring 488 x 108 pixels) within the text. Each email will be sponsored by one company. That company may not sponsor more than once a month (and may not sponsor consecutive weeks should dates be bridged over 2 months). Note: July and August are sent out in one email (8 weeks), posted on the website for the entire summer for Fr. 350.- + TVA.

— Sponsorship of our monthly LIVING IN THE KNOW podcast: Fr. 100.- + TVA
At the beginning of each month, Catherine Nelson-Pollard of Living in Nyon and Lisa Cirieco-Ohlman of Know-it-all passport® present a podcast which is uploaded permanently onto their respective sites. The podcast is about 10-minutes long and is presented in an informal, friendly style with useful information that can be replayed at any time. Sponsors will have the opportunity for a short 18-20 second announcement on this podcast to be read, typically just before Lisa's popular “French Minute” where she explains a phrase or expression in French. To maintain the integrity of recommendations, sponsors will not be mentioned by Lisa or Catherine during the podcast in which they appear.  

Combi price: Fr. 200.- +TVA
If you would like to sponsor both email and podcast at the same time, the price is reduced from Fr. 250.- to Fr. 200.-.   Please let us know if you have any further questions, or simply want to go ahead and book your date!

— Sponsorship of List of Recommended Doctors and Healthcare providers: Fr. 390.-/year + TVA (currently available)

All the doctors and healthcare providers have been recommended by clients and we have compiled a list. This 18-page booklet is available to anyone who asks for it via email. If you would like to see a copy of the latest update, please go to the form at this link. The average number of requests per calendar year is 130 unique clients.

Supply your ad in pdf format.
The size is A5 (148mm x 210mm). It can be in full color.

NOTE: Osteopaths, physiotherapists, and other mental and physical healthcare providers are listed in the printed edition of Know-it-all passport®, not on this list.


This email address is being protected from spambots. You need JavaScript enabled to view it.