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red cross museum human chain

To celebrate its 30th anniversary, the International Red Cross and Red Crescent Museum is launching We’re All Human, a smartphone app aimed at creating the longest digital human chain.

To mark this occasion in a unique way, the Museum would like to get people all over the world to form a common bond. Using the We’re All Human app (see download links below), participants can join hands virtually to deliver a strong message and show their support for one of the Museum’s founding values: defending human dignity.

How does it work?

Anyone in the world can become part of this huge digital human chain. The We’re All Human app guides users through the process of taking a photo of themselves or a friend holding their hands out to the side. The app then uploads the photo, which becomes another link in the chain.

Users can also spread the word by posting their photo on Facebook or Twitter (and using #redcrossmuseum30 to tag their picture). A photo booth has also been set up inside the Museum’s entrance hall and will remain there throughout the year, allowing visitors to join the chain.

The chain can be viewed in full here: 30ans.redcrossmuseum.ch. It can also be experienced in virtual reality here: 30ans.redcrossmuseum.ch/vr. At the time of writing, there were 1,334 links already connected in the chain for human dignity.

30 years of history in figures

The Museum welcomed 2,294,238 visitors over the past 30 years. Between 2011 and 2013, the Museum was renovated and expanded; its new exhibit design has been hailed by the public and museum professionals alike. In 2016 and 2017, the Museum beat its own record in terms of visitor numbers, topping 122,000 both years.

Since reopening in May 2013, the Museum has won the Kenneth Hudson Award – the Museum was called “the most unusual and daring achievement that challenges common perceptions of the role of museums in society” – and the F@IMP 2.0 award in the interactive media category for Hurricane, an interactive game that is part of its permanent exhibition.

Download the We’re All Human app:

View the chain: 30ans.redcrossmuseum.ch

Virtual reality chain: 30ans.redcrossmuseum.ch/vr