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BSCC BUSINESS LUNCHEON IN GENEVA WITH URS EBERHARD, HEAD OF MARKETS, SWITZERLAND TOURISM
Wednesday 03 October 2018

In love with Switzerland. Current challenges and opportunities for the Swiss tourism sector

Switzerland: the country most of us call home. Here is how Google pithily describes it - in 67 words!

       "Switzerland.
       Country in Europe.
       Switzerland is a mountainous Central European country, home to numerous lakes, villages and the high peaks of the Alps.
       Its cities contain medieval quarters, with landmarks like capital Bern’s Zytglogge clock tower and Lucerne’s wooden chapel
       bridge. The country is also known for its ski resorts and hiking trails. Banking and finance are key industries, and Swiss
       watches and chocolate are world renowned."

Each of us will have our own favoured descriptions. But there are few better to talk with knowledge about Switzerland and its important tourism industry than Urs Eberhard.

The British, in particular their mountaineers, have been inextricably associated with Swiss tourism since the early 19th century. The Alpine Club in London was founded in 1857. Convalescence in the Alpine climate, in particular from Tuberculosis, became another important branch of tourism in the 19th and early 20th centuries. The first organised tourist holidays to Switzerland were offered during the 19th century by those great and historic British names of travel tourism, Thomas Cook and Sir Henry Lunn.

Numbers don’t lie! Impressively, the total financial turnover associated with tourism is currently estimated to be CHF 51.3 billion. Tourism provides a total of 192,000 full-time-equivalent jobs in the entire country, and represents 4.4% of all export income. Who could not fail to be impressed with such a story?

But where is the Swiss tourist industry going? Come along to listen to Urs Eberhard. He will tell us.
Register now!

WHEN
Wednesday, October 3, 2018
11:45 AM - 2:00 PM

WHERE
Warwick Geneva
Rue de Lausanne 14, Geneva 1201, Switzerland

FEES
BSCC Members and Guests: CHF 70
Non-Members: CHF 140

Click here to register.

N.B. Registration for this event will close on Monday 1 October 2018

www.bscc.co.uk

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