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Sarahsantracrocebiopic150Sarah Santacroce is a certified social media, internet marketing, and virtual event specialist. She enjoys every aspect of small business marketing. Through her own business, Simplicity, it is her mission to help other small businesses and solopreneurs increase their visibility and use social media tools as part of their marketing strategy.

Sarah draws on 12 years of experience in Business Administration, in fields ranging from Employee Training to Public Relations at big and small companies. She became interested in Online Marketing and Social Media to promote her own business and after lots of research and numerous classes and webinars she is now offering that knowledge to other small- to mid-sized businesses who struggle to find their place on the web.

In this blog, Sarah draws on examples from her own blog to give knowitall.ch visitors a few tips for managing their own businesses.

By Sarah Santacroce at Simplicity

If you are a personal or business coach, you might be aware that your competition is slowly but surely getting the idea of Social Media and while you are still hesitating, they are building their “tribe”, engaging with their potential clients as we speak.

So I thought I’d write a post for you to encourage you and take that first step into the world of Social Media.

Facebook: Some coaches decide to use their personal profile on Facebook also for their business. I recommend you don’t. I recommend you get a professional page, or “Fanpage”. You can do much more with a page, in terms of marketing and you will also not have to worry about privacy issues. You only post business info, or personal info that you want to share with your business contacts. Go claim your page right now !If you have already started using your personal profile for business, just be very careful with what you are posting.


By Sarah Santacroce at Simplicity

If you run a business website and check your Google Analytics regularly, you might know that the “Contact us” page is one of the most frequently visited pages of your site (after the home page, the about page and the resource page). So you want to make sure that you give the visitor all the necessary information he/she needs.

To do that, first let’s analyze why people visit the “Contact us” page:

  • they want to call you
  • they want to e-mail you
  • they want to find out where you are located (which country)
  • they are looking for a name of one of your employees
  • they need your address to write you an invoice
  • they want to see how to find you (map)
  • they want to see your Social Media profiles
  • they want to know who runs the website/company