“Shake it off” in Lausanne this Saturday, 10 October, and help spread the word...
A special campaign designed to shake off prejudice towards people with cerebral palsy and raise awareness about the lives of people with motor disabilities has just been launched in Lausanne by both the Handi-Capable Association and Cerebral Association.
The "Shake it off 4 CP" campaign was launched officially on 7 October 2015, World Cerebral Palsy Day, with a new "Shake it off" video, which can be viewed on YouTube and at www.shakeitoff4cp.com. The focus of the campaign, however, will be on 10 October, when there will be a special event in Lausanne inviting the public to shake off powder, glitter and confetti in front of the cameras, and then post their own versions of the video on social media, challenging others to do the same!
Facing the daily difficulties related to the disability of their own children, two mothers, Christine Luetscher Rochat and Maggie Goudy, decided to take action and launch the new campaign to create awareness and educate a wider public audience about the lives of people with motor disabilities. Their aim is simple: to offer a different perspective – that those individuals with disabilities can enjoy a life that is joyful, positive and colored.
Both women wanted to build a campaign with color and personality that would boost awareness and build engagement between the Handi-Capable Association and the general public. They wanted to be creative and nimble in their approach to get their message out to a wider audience. Stepping away from the traditional route, they have launched a campaign, which they hope will go viral on various social media channels.
The campaign video
With the help of a skilled production team, including director Geoffroy Dubreuil in Lausanne and Charles Shearn in London, the two mothers have taken the hit single "Shake It Off" by Taylor Swift and cleverly “re-imagined” it. The new version features a series of clips of parents and their children with and without disabilities. The “Shake It Off” challenge features cameos from actor Jack Ashton (‘Call the Midwife’), model and charity campaigner Princess Tamara Czartoryska, British cricketer and model Nick Compton, and HRH The Duke of Kent’s granddaughter Lady Marina Windsor. Other celebrities are also lending their support.
The challenge
On 10 October 2015, a mini studio will be set up at the Place Saint Laurent in Lausanne, between 9h00 and 15h00. Passers-by will be invited to cover themselves with powder, glitter and confetti, and be filmed, in slow motion, shaking it off. Videos will then be posted on social media showing all those who have participated in the “Shake it off 4 CP campaign”.
Anyone unable to attend the event on Saturday is invited to take up the challenge at home with friends and post their own versions of the video using #shakeitoff4cp, challenging others to do the same. The potential for the campaign is limitless, since the offer is there for other individuals and charities to express their own interpretation of the “Shake It Off” song through events, social media and in print.
Donations
The public is also invited to support the initiative by making donations to the crowd funding site, https://wemakeit.com/projects/shake-it-off-4-cp
Video
YouTube
www.shakeitoff4cpcom
Shake it off 4 CP challenge
Mini studio, Lausanne
Place Saint-Laurent,
Lausanne
Saturday 10 October
9h00 to 15h00
