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peterandmarkA new commercial radio station was launched in the region this week, targeting the English-speaking community living in Geneva, Lausanne and neighboring France.

Called Radio Frontier, the station will broadcast initially on-line, in English, 24 hours a day, 7 days a week.  During its first 9 month launch period the station will be available via its website, www.radiofrontier.ch, and via mobile applications. From Spring 2012 it will be transmitted on the new commercial DAB+ transmission network, which will have an audience footprint of over 2 million people across Suisse Romande and neighbouring France.  Keep an eye out on knowitall.ch for more details nearer the time.

Founded by media entrepreneurs Peter Sibley, (previous Founder of World Television plc) and Mark Butcher (previous Programme Controller and Breakfast Presenter at World Radio Geneva), the station will be transmitted from new purpose-built broadcast studios in Geneva.

Commenting on the role of Radio Frontier in the community, Mark Butcher says, “Radio Frontier’s mission is to be a ‘public-spirited, commercial radio station’. It aims to be close to the community, close to the audience and close to local business.”

Peter Sibley adds, “I’ve been living and running a business here for ten years and I know how much the region misses a local radio station concentrating on local news and events.  We’ve created Frontier Radio to connect with the local community and business and help to create a feeling of substance and continuity.  If we get this right the audience could be large.”

Radio Frontier’s parent company Anglo Media SA is funded by a group of private investors who are based in Switzerland, UK, France and Italy. The launch of Radio Frontier marks the first stage in the launch of a number of new English speaking radio stations for the growing Anglophone communities across Europe.

www.radiofrontier.ch